CASSANDRA BREMER
COPYWRITER
BELOW THE LINE PROJECT SAMPLES
Our Space is The San Jose Group's lead agency blog. Cassandra is the blog manager and lead staff writer for the blog.
An example of Cassandra's Throwback Thursday blog published on The San Jose Group's Our Space.
An example of Cassandra's Throwback Thursday blog published on The San Jose Group's Our Space.
Our Space is The San Jose Group's lead agency blog. Cassandra is the blog manager and lead staff writer for the blog.
OUR SPACE
Manager/ Editor/Digital Copywriter
Our Space is the creative blog for The San Jose Group. Launched in 2012, the blog helps SJG to enter relevant brand and consumer conversations, establish the agencies expertise and meet SEO objectives.
Cassandra manages and edits the agency blog; her team publishes over 10,000 words of content each month, of which she writes over a third of the content.
As the Our Space manager, Cassandra's responsibilities include developing copy, finding engaging stories and topics to write about, maintaining a consistent voice on the blog and optimizing digital content with key words.
In 2012, the Our Space was named to a list of the top 50 Ad Agency blogs.
The San Jose Consulting Blog is the San Jose Group's research-focused blog. Cassandra manages, edits and writes for the Consulting Blog.
An example of Cassandra's consulting blog published on San Jose Consulting's Blog.
The San Jose Consulting Blog is the San Jose Group's research-focused blog. Cassandra manages, edits and writes for the Consulting Blog.
The San Jose Consulting Blog is the San Jose Group's research-focused blog. Cassandra manages, edits and writes for the Consulting Blog.
SAN JOSE CONSULTING BLOG
Manager/ Editor/Digital Copywriter/ Ghostwriter
The San Jose Consulting Blog is the research-focused blog for The San Jose Group and helps SJG to share relevant brand, industry and market insights with prospects and consumers.
Cassandra manages and edits the San Jose Consulting Blog; her team publishes over 1,000 words each month. Blogs are either based on primary or secondary research, and are often republished in various industry trade publications.
For the Consulting Blog, Cassandra creates and ghostwrites much of the content for the agency's president and CEO, manages the calendar and compiles research for the blogs. She ensures that the agency covers topics relevant to brands across the agency's expertise and optimizes the digital content.
View samples of Cassandra's San Jose Consulting Blogs here.
Gorton's Seafood "Cook, Blog and Win" promotional competition homepage.
Gorton's Seafood "Cook, Blog and Win" promotional competition winner announcement.
Gorton's Seafood "Cook, Blog and Win" promotional competition recipes.
Gorton's Seafood "Cook, Blog and Win" promotional competition homepage.
GORTON'S "COOK, BLOG, WIN"
Transculturation/ Continuity
For Gorton's Seafood, Cassandra's agency team ran a promotional competition. The agency tapped key Hispanic bloggers and social media influencers to share recipes they use with Gorton's products. They then promoted the competition and their recipes on their social media accounts.
As much of the content was translated from Spanish, Cassandra edited/ transculturated the blogger biographies and recipes. She also saw that there was continuity among the recipes.
WISDOM.APPLIED SOCIAL POSTS
Digital Copywriter
To enter social conversations online and create social buzz, the agency posts branded images to share on social media accounts including Facebook, Twitter, Pinterest and Google+
Cassandra was a part of the team who created and launched the social media branded imaged. She manages and organizes the calendars and writes the copy.
To promote client, agency and industry news, The San Jose Group distributes emails to a list of up to 10,000 clients and prospects.
To promote client, agency and industry news, The San Jose Group distributes emails to a list of up to 10,000 clients and prospects.
To promote client, agency and industry news, The San Jose Group distributes emails to a list of up to 10,000 clients and prospects.
To promote client, agency and industry news, The San Jose Group distributes emails to a list of up to 10,000 clients and prospects.
THE SAN JOSE GROUP EBLASTS
Copywriter/ Distributor
To promote client, agency and industry news, The San Jose Group distributes emails to a list of up to 10,000 clients and prospects.
Cassandra develops the eblast templates, creates content and generates reports on opens and opt outs. She tailors content to specific clients, prospects and industries, and distributes the eblasts accordingly.