CASSANDRA BREMER
COPYWRITER
ABOVE THE LINE PROJECT SAMPLES
"AT THE OPERA" PSA
Copywriting/ Concept Development
Story: Lola, a first-time opera attendee, whose passion for organ donation and saving lives gets the best of her when a character dramatically dies on stage. Caught in the moment, Lola engages the audience by sharing just how easy it is to register as an organ donor using Gift of Hope's website, encouraging everyone to take action.
Campaign Results: The Illinois Department of Motor Vehicles experienced a 15% increase in organ donation. The Gift of Hope website also saw a 176% increase in donor registration compared to the same time the year prior.
GIFT OF HOPE "AT THE OPERA"
Copywriting/ Concept Development
Story: Lola, a first-time opera attendee, lets her passion for organ donation and life saving get the best of her when a character dramatically dies on stage. Caught in the moment, Lola engages the audience by sharing just how easy it is to register as an organ donor by using Gift of Hope's website, encouraging everyone to take action.
Campaign Results: The Illinois Department of Motor Vehicles experienced a 15% increase in organ donation. The Gift of Hope website also saw a 176% increase in donor registration compared to the same time the year prior.
WHITE CASTLE "TRYING SOMETHING"
Concept Development
Story: A husband awakens to his pregnant wife who
has a craving she can't seem to satisfy. The husband
and wife discuss a few basic options, none of which
speak to her crave. Then she mentions the new Belgium Waffle Sandwich available a While Castle. The baby kicks with approval.
Campaign Results: After the spot aired, brand preference
in the Hispanic DMA increased by 200%, and White Castle successfully launched the new product offering among the targeted demographic in its most successful Hispanic marketing effort to date.
HARVEST CHRISTIAN CHURCHES ASSOCIATION "MIRACLE"
Copywriting/ Concept Development/ Brand Identity
Story: Miracles happen everyday from the birth of a child or a graduation day to a homecomming or a wedding day. Miracles are all around, people just have to discover them.